MARCA by BolognaFiere launched the private label event in Italy with this brand more than 20 years ago.
MARCA by BolognaFiere launched the private label event in Italy with this brand more than 20 years ago, with the vision of a PL that would become a Brand. A few years earlier, renowned brands such as those in the image below had been launched. It is the shoppers and consumers who make PL a brand. That “vision” today is reality and the challenge continues: you cannot be a Brand if you don’t learn to do innovation together, producers and retailers. For this reason, at IPLS2024 in MarcabyBF2024 Hall 28, for the 5 main trends of 2024, we will see the new proposals from manufacturers who are increasingly learning to look at the business also through the eyes of the retailer. An ability that cannot be taken for granted and is highly appreciated by retailers for the development of new brands.