case histories

retail / new market entry

THE OPPORTUNITY, THE PROBLEM, THE NEED, THE AMBITION:

With years of experience in the eyewear retail category and at the same time the intuition for the need of a new concept which is the idea of creating space in the market with collections with Italian design, every two weeks, at an affordable price, then today the company intends to grow rapidly abroad.

It is important to create the base for the growth of shops in some Eastern European countries and in Mediterranean countries by identifying partners that can develop point of sales that can be direct or through franchise stores.

OUR ACTIVITY:

Sharing and formalization, alongside the International Development Manager, on the type of foreign partner in search. Progressive interventions concerning:

1. Definition of the partner profile: company characteristics, elements of distinctiveness, medium-term objectives, advantages to include in planning, cost and revenue sharing scheme.
2. Presentation of a list of about 15-20 potential companies in line to the partner profile. Our colleagues, in each of the foreign countries, prepare a short profile for each potential partner.
3. Our local colleagues will contact the selected partners in order to identify if there was an interest in establishing a collaboration. In this way, around 3-5 potential partners can be identified.
4. Support in meetings with potential partners in order to ensure follow-up on previous contacts, overcome cultural differences, evaluation of meetings and definition of next steps.

THE VALUE CREATED WITH THE COMPANY:

A rapid growth in the knowledge of specific foreign markets that has allowed us to focus on company priorities, without increasing the fixed costs of the structure, and significantly reducing the time required for specific markets penetration. Agreements have been finalized and have allowed the International Development Manager to achieve the corporate objectives with specific cost and time.

FOOD / CONSULTING

THE OPPORTUNITY, THE PROBLEM, THE NEED, THE AMBITION:

From years of experience in the production of fresh pasta, and the intuition of the existence of a market opportunity for quality products, the new company is planning to develop a business activity for premium fresh pasta.
Mentre si produce e si vende, si devono porre le basi per lo sviluppo di strategia, organizzazione, valutazione dei mercati e sviluppo delle linee di prodotto che in termini di branding, marketing, packaging, assortimento e commerciali.

COMPANY PROFILE:

A team of shareholders who starts production with second hand machineries previously used by another pasta factory.
La volontà di fare impresa in modo equilibrato e profittevole la passione per il prodotto e le tradizioni ad esso collegate ed una sana ambizione di crescita.

OUR ACTIVITY:

Sharing and formalization together with the business development partners, regarding the positioning of the company, as well as the offer. Progressive interventions concerning:

1. Production and quality organization systems, with the starting and completion of the ISO22000 certification process.
2. Progressive adaptation of the functional production in order to satisfy some important and qualified customers in the territory.
3. Definition of the strategy: from corporate competence to market opportunities.
4. Definition of the product lines of a new brand, and of the new packaging.
5. Development and management of media and social media activities.
6. Participation in some qualified events consistent with the strategic positioning.
7. Development of the commercial strategy by channels, territories and countries.

THE VALUE CREATED WITH THE COMPANY:

Rapid sales and profitability growth during the first three years, that includes visibility, becoming a new reference point in their own market. The launch and development of new product lines, from original recipes to packaging, from marketing to communication. A recognized company within its positioning, projected for further development.